As reported by GenealogyinTime in their post, “Ancestry.com Quietly Shifts Gears,” Ancestry appears to be changing strategies for future growth of the company as revealed in two announcements this summer. GenealogyinTime writes of these changes:
The first was an announcement of the launch of a new service called AncestryHealth. This service allows users to combine their personal family health knowledge with family trees that have been created on Ancestry websites.
The second was an announcement that AncestryDNA had sold the results of DNA sequences collected from some one million Ancestry customers to a Google-affiliated company called Calico. Calico is focussed on longevity research. What makes the dataset so valuable to Calico is both its size and the fact that it comes with extensive family trees. Calico will be studying the DNA results combined with the family trees of Ancestry’s DNA customers to look for patterns in longevity across families.
These two announcements combined represent an interesting […]